In a significant development, New York based frozen foods company Grainful received funding worth $3.3 million from Circle Up a funding platform focused on consumer brands. They sourced the actual funding from lead investors Advantage Capital and Rand Capital. Advantage Capital leadership includes Ryan Brennan and Mark Scheffel.
The three organizations behind the funding are quite sanguine about Grainful’s ability to grow their products in a significant manner on the basis of the strong brand presence backed by affordable pricing. The company has taken it upon themselves to be great advocates of the goodness of oats, not just in terms of the nutrition value, but also as a mainstream food item.
Accordingly, Grainful is laying great store by improving the nutritional value of their products by using better ingredients along with making the taste more globally compatible and acceptable. Their main stratagem to do this would be to make frozen meals taste great. This is borne out by the launch of a series of flavors like Tuscan bean & kale, vegetarian chili, unstuffed pepper, and porcini mushroom chicken.
The world has come to appreciate the importance of nutrient dense food and since this is right up Grainful’s street they hope to tap into this growing demand. Ever since the company’s inception in 2013, they have leveraged the power of oats to not only provide exemplary nutrition but also its ability to take on diverse flavors of cuisine from around the world.
In fact, Grainful’s offerings have been tested by students, nutritionists, bloggers, and hundreds of thousands of students all of whom have expressed their approval of what they consumed. In light of this emphatic validation one really can’t fault the company for having high hopes of this amazing grain. As a matter of fact, one wouldn’t be off the mark to state that Grainful has an oats obsession. As the company itself claims it’s a seven days a week, 365 days a year obsession.
It is not so surprising to find the Advantage Circle Partner representative wax eloquent about the company’s growth prospects. The CircleUP Funds representative was similarly …